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Estimarea volumului de trafic pentru un anumit cuvint cheie

Estimarea volumului de trafic pentru un anumit cuvânt cheie

estimare_trafic_google.jpgO estimare corectă a volumului de trafic pentru un anumit cuvânt cheie este o piatră de temelie a cercetării şi a planificarii SEO.

 

Din păcate, cele mai multe servicii sunt inexacte si în special pentru Romania nu exista date sufieciente pentru estimarea corectă a volumului de trafic.

În acest blog vom descrie o motodă exactă de estimare a volumului de trafic pentru un anumit cuvânt cheie.

Cea mai simpla variantă pentru a explica acesta metodă este sp discutam pe un exemplu .

Exemplu :

Website: http://www.firmă_avocatură.ro
Nume firmă ( brand ) : firmă_avocatură
Keyword 1: law firm bucharest
Topic: estimarea volumului de trafic pentru cuvântul cheie " law firm bucharest "
Industrie: avocatură
Oraş: Bucureşti

Să presupunem ca firma noastră SEOdesign trebuie să ofere consultanță unei firme de avocatură din Romania asupra cuvintelor cheie pentru care site-ul lor trebuie să fie optimizat .

În exemplul descris în acest blog vom discuta despre un singur cuvânt cheie şi anume :

law firm bucharest

Research cuvinte cheie : law firm bucharest, law firm romania , romanian lawyers, bucharest attorneys, law bucharest, romanian legal.

În urma prezentarii research-ului de cuvinte cheie apare întrebarea legitimă a reprezentantului firmei de avocatură și anume :

Câți potențiali clienți vor vizita site-ul companiei noastre în urma optimizarii acestuia pentru cuvântul cheie  "law firm bucharest" ?

Aceasta este întrebarea la care de obicei echipa de vânzari a companiei noastre se bloca și nu mai avea un raspuns exact .

 

Descrierea metodei de calcul a volumului de trafic pentru  "law firm bucharest".add_word_campanie_500.jpg

  1. Pornirea unei campanii publicitare Google AdWords pentru urmatoarele cuvintele cheie :
    law firm bucharest, law firm romania , romanian lawyers, bucharest attorneys, law bucharest, romanian legal.

  2. Setari campanie :" engleza, franceza, germana, italiana, spaniola" , pentru toate tarile din Uniunea Europeana , Google search si Google search partners .

  3. La setarea prețului pentru apariția reclamelor trebuie să avem grija ca acesta sa nu fie foarte mare dar in aceeaşi măsura nu trebuie sa fie mai mic decat al ultimei reclame, reclama cu #5 de pe pagina Google generată în urma căutarii termenului " law firm bucharest" .
    Reclama trebuie să fie aprobată si servită 100 % pentru a genera date exacte .
    (locul în care această informație este vizibilă este incercuit cu roşu în imaginea cu interfața Google AdWords

    In exemplul de mai sus am folosit un preț de  0.30 Eur / click, reclama a aparut pe pozitia #4 uneori chiar şi pe pozitia #5 dar a fost servită 100% generand date foarte exacte .

  4. Cu datele obținute putem să calculăm volumul de trafic pentru campania firmei de avocatură .

    Observam că î n luna Noiembrie (locul in care această informație este vizibilă este incercuit cu verde in imaginea cu interfața Google AdWords ) campania a generat un volum de 21,489 de căutari pentru toate cuvintele cuvintele cheie .

    Dacă site-ul firmei de avocatură ar fi optimizat pentru toate cuvintele cheie din research-ul de mai sus, iar in căutari ar ieşi pentru toate cuvintele cheie pe pozitia H1 Organic (42,3%) atunci optimizarea noastră ar putea genera un trafic de 42,3 % din numarul de căutari , adica 9089 de posibile accesari.

    add_word_campanie_keywords_thumb.jpg
  5. Dacă vrem sa fim riguroşi putem afla numarul de afişari pentru fiecare cuvânt cheie şi in aceeaşi masură putem calcula numarul de eventuale accesari ale site-ului in ipoteza că acesta ar fi optimizat pentru acel cuvant cheie .
    In exemplul nostru " law firm bucharest" a avut 459 de afişări in luna Noiembrie.

    Dacă site-ul firmei de avocatură ar iesi pe locul 1 in Google pe fraza "law firm bucharest" acesta ar putea primi 194 de vizite lunar, 194 de eventuali clienți.
  6. Poate părea puțin dar 194 de eventuali clienți lunar pentru o firmă de avocatură cred că este poate un pic prea mult, evident in functie și de mărimea firmei respective.

Galerie de imagini


Comments (1)


Strict Standards: Non-static method iwp_cache::ConfirmDir() should not be called statically, assuming $this from incompatible context in /home/rnew2601/public_html/seodesign.ro/api/class.template.php on line 375

Strict Standards: Non-static method iwp_cache::ConfirmDir() should not be called statically, assuming $this from incompatible context in /home/rnew2601/public_html/seodesign.ro/api/class.template.php on line 375
Mirel Pop
Said this on 1-12-2009 La 02:12 am

Salut!

Multumesc mult pentru informatii! Foarte utile si explicite...

Bafta!


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